Google AnalyticsTM is a free website analytics tool with extremely advanced functionality. With all of this data, though, what do you look at? How do you determine what content is performing well or, conversely, which content is performing poorly? How do you glean information that’s actionable without having to develop custom reporting? In this informative session, the experts will teach you how to develop sound content strategy using metrics as your guideposts.

Experience Level: Beginner to Intermediate

Duration:  1 hour, 3 minutes (includes over 30 minutes of informative Q&A)

What you’ll learn:

  • Definition of common Google Analytics metrics
  • What the metrics mean, why they matter and how to use them
  • How to effectively use categories and tags for WordPress posts
  • How to integrate Google Analytics reporting into existing workflows
  • How to apply the data to improve your content strategy?
  • How to operationalize Google Analytics data for WordPress

Register now to watch this informative webinar that got rave reviews from our participants! 

Our Expert Speakers:

Chris Berkley, Seer InteractiveChris Berkley 
Sr. Account Manager
Seer Interactive
@BerkleyBikes

 

Chris is a Senior Account Manager at Seer Interactive, a Philadelphia and San Diego-based digital marketing agency. He routinely utilizes analytics data to develop content strategy for a wide variety of clients including those in technology, education, healthcare & more.


Caroline_Gorman.jpgCaroline Gorman 
Sr. Product Manager 
WP Engine

 

Caroline is a Senior Product Manager at WP Engine. She has more than 16 years of software engineering/product experience. Her experience spans content management, retail, and price/sales optimization software, with a specific focus on helping businesses win online with easy-to-use, actionable insights to drive better digital experiences.