“Leadership is not about the next election, it's about the next generation.”
- Simon Sinek
Who has $143 billion in buying power and believes today’s marketing isn’t reaching them? Gen Z, that’s who. WP Engine partnered with the Center for Generational Kinetics on a groundbreaking international study, a follow up to last year’s study, to dig deeper into Gen Z and uncover the truths about how they build their lives online via digital experiences.
Hear Jason Dorsey, the leading Millennial and Gen Z researcher and president with the Center for Generational Kinetics, and Mary Ellen Dugan, CMO at WP Engine, discuss how this generational analysis can impact your digital initiatives in 2019!
Duration: 1 hour, 9 minutes (includes time for Q&A with the experts)
Jason and Mary Ellen discuss:
- What makes Gen Z unique from Boomers, Gen X and Millennials and what that means for brands
- The vital role digital experiences play in their lives and what they expect from them
- What they trust, why and what that means in building relationships with them
- How traditional marketing has failed to meet their needs, and what is meaningful to them
Our Expert Speakers:
President and Co-Founder
The Center for Generational Kinetics
Mary Ellen Dugan