“Leadership is not about the next election, it's about the next generation.”
- Simon Sinek

Who has $143 billion in buying power and believes today’s marketing isn’t reaching them? Gen Z, that’s who. WP Engine partnered with the Center for Generational Kinetics on a groundbreaking international study, a follow up to last year’s study, to dig deeper into Gen Z and uncover the truths about how they build their lives online via digital experiences.

Hear Jason Dorsey, the leading Millennial and Gen Z researcher and president with the Center for Generational Kinetics, and Mary Ellen Dugan, CMO at WP Engine, discuss how this generational analysis can impact your digital initiatives in 2019!

Duration: 1 hour, 9 minutes (includes time for Q&A with the experts)

Jason and Mary Ellen discuss: 

  • What makes Gen Z unique from Boomers, Gen X and Millennials and what that means for brands
  • The vital role digital experiences play in their lives and what they expect from them
  • What they trust, why and what that means in building relationships with them
  • How traditional marketing has failed to meet their needs, and what is meaningful to them

Our Expert Speakers:

Jason Dorsey

Jason Dorsey
President and Co-Founder
The Center for Generational Kinetics
@JasonDorsey

Mary Ellen Dugan

Mary Ellen Dugan
CMO
WP Engine
@maryedugan