Now more than ever, your website and digital properties are the first impression and front door into your business. With that in mind, your front door should be inviting and accessible for everyone, so staying on top of your accessibility journey has never been more important.

According to the World Wide Web Consortium, one in five people in the United States have a disability. Accessibility practices and techniques allow people of all abilities to be able to interact and conduct business with you online. In a recent Forbes article, a study was cited where 71% of individuals with disabilities noted that they’ll abandon a site that’s difficult to use. Don’t let that site be yours!

In this engaging and interactive session, hear from experts from and Siteimprove as they talk about accessibility and your business, and how you can be proactive in providing amazing customer experiences online for people of ALL abilities. 

Experience Level: Beginner, Intermediate  

Duration: 1 hour, 3 minutes (much of which is Q&A)

What you'll learn:

  • Why accessibility is important
  • Evolution of accessibility
  • How to start testing and vetting techniques for your organization
  • Why accessibility is a process, not a project
  • How to instill an inclusive and accessible mindset within your company 
  • Q&A

Register now to watch this informative on-demand webinar.

Our Expert Speakers:


Nick Goodrum

Director of Front End Development


Nick has been working inside the front end world of web development for over 8 years. During his time at, his efforts to improve code approaches and best practices paved the way to being a passionate accessibility evangelist as well.



Kevin Rydberg 

Managing Accessibility Consultant


Kevin Rydberg is responsible for guiding and supporting businesses and organizations on their journeys to create accessible websites. With more than 17 years of experience in the multimedia and web development space, including enterprise redesign and accessibility overhauls, Kevin is a critical partner for Siteimprove customers when it comes to creating successful and sustainable accessibility programs.