A staggering 90% of global enterprises plan to increase the use of Artificial Intelligence (AI) over the coming year. Yet, the approach to AI adoption by companies has been myopic. To ensure long-term success, it’s essential that companies shift from a value-led approach to one that first considers the desires of consumers, a values-led approach. 

When looked at longer term, a company’s use of AI becomes a manifestation of what they stand for as an organization. Consumers want the benefits that AI can bring them, however they will increasingly demand that ethical values be implemented by trusted brands’ AI usage. This webinar showcases the results of an international research study commissioned by WP Engine through Dr. Chris Brauer at the University of London, which explores the perceptions of consumers and enterprises about the use of AI through the lens of both value and values. 

Experience Level: Beginner, Intermediate, Advanced

Duration: 1 hour (including Q&A)

In this session, you’ll learn:

  • Top things enterprises are realizing from AI implementation 
  • Top values consumers want to see from enterprises
  • How to put the above into practice

                                                          Register now to watch on-demand webinar

Our Expert Speakers:


Dr. Chris Brauer

Director of Innovation
University of London


Dr. Chris Brauer leads high-impact research studies on the intersections of emerging technologies and human behaviour. His work has been featured in over 400 media outlets worldwide including the Financial Times, BBC, CNN, CNBC, Wall Street Journal, and China Central TV (CCTV).



Eric JonesEric Jones

VP, Global Communications

WP Engine

Eric oversees the award-winning global communications teams defining WP Engine's narrative across all areas of the marketing and content mix. Eric previously worked with North Bridge Growth Equity and Venture Partners and as Group Head of the New York Technology Practice at Edelman, leading enterprise technology accounts including AMD, Citrix Systems, EMC and Motorola Solutions.