Marketers these days are taught to measure performance by analytics. Yet, what if you learned that your reliance on Google Analytics tells you only part of the story? That by using just GA data, you might end up with the wrong insights and conclusions?
Behavioral intelligence can help you go beyond surface-level data. By learning how to detect and interpret digital body language, you can get a more complete picture of what people are doing on your website, and can more fully direct users to the right content, provide more engaging experiences, and optimize conversions!
Hear from digital agency owner and expert Tom Shapiro, as he tells stories about how behavioral intelligence has helped some of his clients -- and even his own agency -- improve performance and win even more online!
Duration: 52 minutes (includes Q&As)
Expertise Level: intermediate to advanced (but, behavioral intelligence beginners should join, too!)
What you'll learn:
- What behavioral intelligence is
- How to go beyond web analytics to uncover true website performance
- How to implement a behavioral intelligence program - tools, framework, timeframe, analysis, and more
Register now to watch this on-demand webinar
Our Expert Speaker:
Tom Shapiro is CEO of Stratabeat, a B2B branding, web design, and marketing agency. Shapiro’s thoughts have been published widely, including Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and National Center for the Middle Market. Shapiro’s book, “Rethink Your Marketing,” is available on Amazon.com.