Do you develop WordPress websites? Want to build higher quality websites faster? Want to increase your efficiency? The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure, search engine-optimized foundation to customize WordPress to do even more for you!

Hear from Bill Erickson, an influencer in the Genesis community, who’ll help you get started and/or learn more about how to use the Genesis Framework to empower you to move further, faster.

Duration: 1 hour, 7 minutes (includes lively, informative Q&A)

Expertise level: beginner to intermediate developers

What you'll learn:

  • What the Genesis Framework is (and is not)
  • Examples of great sites built on Genesis
  • Technical benefits of using Genesis
  • How to build a Genesis theme
  • Common customizations
  • Future development with Gutenberg
  • Review or restructure your PPC campaigns
  • Q&A

Our Expert Speaker:


Bill Erickson
Genesis Developer

Bill Erickson is a full-time freelance WordPress developer, and a contributing developer to the Genesis framework. For the past 12 years he has worked with clients ranging from large universities to small businesses and individuals.